PITTSBURGH, Pa., Oct. 30, 2025 – Fallone Media, a Pittsburgh-based full-service video production agency founded by local four-decade video veteran Mark Fallone, today announced its launch as it serves Pittsburgh-area organizations in their storytelling through media production.
Fallone founded Fallone Media at the age of 64 — four days after suffering a layoff while he was producing and directing multimedia projects for household-name Pittsburgh clients. Fallone Media produces visual cross-platform storytelling from social media content to full-scale production, including audio, print, photography, and video.
“After a layoff at age 64, when most folks choose to wind down their careers in anticipation of retirement, I was forced into a decision of whether to wrap my career overnight or write a new script for myself. There were still stories to be told, and I wanted to tell them, so I fully embraced entrepreneurship on a hyper-condensed timeline — in four days, I upstarted Fallone Media fueled by passion, grit, and grind,” said Fallone. “Peers came out of the woodwork with support, and it’s been a wonderfully meaningful journey. I want others to recognize that they can pursue entrepreneurship at any stage of life. Career veterans are such treasure troves of knowledge and expertise, and they can always contribute because lifelong learning is never over.”
Throughout his forty-year career, Fallone has led dozens of local, regional, and national clients’ television and digital media productions from conception to execution. He has served as the lead producer and director for high-profile brands such as Westinghouse Nuclear, United States Steel, MSA, The National Flag Foundation, The National Inventor’s Hall Of Fame, Bidwell Training Center, and projects for the Pittsburgh Steelers and Pirates. He was most recently senior director producer and VP of production at Blink Advertising, preceded by several other Pittsburgh-based director/producer roles at Phenomenon Post — a Subsidiary of BrabenderCox Advertising, New Perspective Communications where he served as VP of production and senior director, and WTAE-TV.
Fallone Media services include pre-production, production, post-production, brand development, media consulting, social media content development and strategy, and writing and project management. Fallone also holds Federal Aviation Administration 107 Certification to fly drones for commercial purposes.
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Media contact:
Amy-Gabrielle Bartolac
Principal, AGB Communications
agb@agbcommunications.com
724.875.3968